Omni digital is a marketing agency that helps Singaporean businesses gain more leads and sales through omni channel digital marketing. We created a visual identity that not only resonated with its audience, but also helped the founder express his own personal brand.
Our Approach
The client wanted a minimal and modern mark that can subtly communicate what the brand does. In order to align with the client’s expectations, we first set the creative direction through a concept board. This helps the client visualize the direction for the look and feel of the brand.
Before landing on the final direction, we presented 3 options for the client to choose from.
After gathering feedback from the client, we further explored the chosen direction and provided multiple variations for the chosen icon. We usually present the client with 2 rounds of revisions.
