I did a poll on Instagram a few weeks ago about staying in touch with past clients, and 1/3 of you guys said that you rarely/never follow-up on them.
And I totally get it! I used to not follow-up too. I only seriously started following up on my clients last year — when I was about to fire one 😅
It’s been over a year since we last worked together. He’d appear on my inbox every now and then. He was the type to haggle for the cheapest option.
I said my hello, told him I expanded my services and that my rates have increased.
I thought I wouldn’t hear from him again. Next thing I knew it, we were on a sales call and he sent over the first payment 💰
By staying in touch with him, he made me $5200.
Ever since then, I'd make sure to greet my clients every 2 months.
⭐️ It’s never too late to follow-up on past clients. I once followed-up on my client after a full year and still got a new project.
⭐️ Staying in touch helps you stay top of mind, and you don’t need a good reason to follow-up on them. I greet my clients whenever there’s a special occasion (e.g. birthday, new year, etc.)
⭐️ Overtime your small clients can end up becoming your biggest clients AND cheerleaders.
⭐️ Staying in touch can bring in new leads. I once greeted my client a Happy Chinese New Year and was suddenly invited to be his guest in his business networking group.
📖 Book: Burn Your Portfolio by Mike Janda
— This is a must read for any designer. Here, you’ll get a look of the exact systems, processes and scripts Mike used for his own agency.
💡 In case you missed it: How I turned my $200 into a $3.7k client
— A short story on how I increased my client’s budget. This only happened because I continued to stay in touch!
📖 Book: Building A Storybrand by Donald Miller
— This is a book I’m always re-reading. It’s a good reference for brand messaging and storytelling. I apply a lot of the exercises onto my own freelancing business and client strategy sessions.
All Of Us Are Dead (Netflix) — I’m a sucker for Korean Dramas. This show focuses on the survival of high schoolers during a zombie infection. I’m not a fan of zombie shows, but I love how K-dramas portray the relationships of the characters — it’s a real tear jerker 😢