Amorene helps visionary investors and stylish professionals who are unfamiliar with gold jewelry to make easy and convenient investments. Unlike other gold jewelry sellers, Amorene empowers its audience through education.
Amorene had a hard time communicating with its audience and maintaining a social media presence. It didn't have an established visual identity for its marketing or a clear clear understanding of its audience and brand. This lead to unclear messaging, positioning, and inconsistent digital content.
Through a series of brand workshops, we helped Amorene gain clarity in it's internal brand (values, vision, mission, purpose), personality, market, and communication.
* Social media posts and photography were taken by the Amorene team
What Amorene had to say about their experience:
"Unlike other branding services, I like how Patty's approach was based on strategy. Patty was with us in every step of the way. With this, she helped us identify what our main edge can be amidst the other brands. Content got so much easier after the workshop. She was very professional and it was a great experience."