In this issue, I’ll be sharing the 4 things I do when business is slow. This helps me make up for the lack of clients, and increase my chances of working with better clients.
I don’t rely on content for ATTRACTING clients because it’s very unpredictable. Instead, I use my content to support my outreach.
On a normal day, I would connect with 5-7 ideal clients on LinkedIn.
When business is slow, I have more time to increase my outreach. Instead of connecting with 5 people, I might connect with 10.
If you don’t do cold outreach, then I suggest you try it out!
👉🏻 Read this if you want to learn how I do cold outreach
Maybe you have a project you’ve been putting off…
Maybe you can monetize parts of your process…
The opportunities are limitless.
Things I’ve done in the past are:
Create lead magnets
Build a product (e.g. mock-ups)
Sell a workbook
Think of your content as your 24/7 sales team.
The content you produce will be there forever (unless you delete it).
It helps you build your audience and attract potential clients while you’re sleeping!
When I have more free time, I produce more content or explore different ways to create content.
Instead of just posting on MWF, I can post everyday.
Instead of just sticking to Instagram, I expanded to LinkedIn and this newsletter.
So ask yourself…
Can I increase the amount of content I produce?
What content formats haven’t I tried?
How can I spice up my content?
Lately, I’ve been networking with other freelancers and agency owners.
Some have become my clients, some have referred to me their clients, some I ended up collaborating with for bigger projects.
Here’s how I’ve been networking:
Hopping on 20-minute virtual coffee chats
Join professional groups
Join a mastermind/annual membership
Join be active in fb groups for courses I’ve bought
Double down on the outreach
Brainstorm new ways for generating revenue
Improve my content or explore new content
If you’re ready for additional support, here’s how I can help you:
📖 Book: Stories that stick by Kindra Hall — This year, I’ve been learning more and more about storytelling. In this book, Kindra shares about what makes a good story, and how you can share your own story.
📺 Shows: Aside from Halloween, October to me means finally being able to watch Bleach and Chainsaw Man.